Media is a very vivid and versatile industry. Today, the definition of media includes Broadcasting with the help of TV and radio, Entertainment with use of audio visuals – films, videos and games, Internet that includes blogs, forums, music, news, Publishing of books, papers, magazines, and it also includes postal mail, telephony and other interactive Media. Thus the scope of a career in this field is vast and varied.
Business opportunities in Indian media and entertainment industry are enormous. Most media organizations in India are in the private sector, while quite a few are owned by the government. Media organizations that are directly under the control of central government come under the ministry of Information and Broadcasting. The government media units in which one can seek jobs are: Akashvani (All India Radio), Prasar Bharti, Doordarshan, Direct to Home, Press information bureau, Publication Division, Photo Division, Registrars of newspapers, Directorate of advertising and Visual Publicity, Press Council of India, Song and Drama Division, Film Division, National Film Archive of India, Directorate of Film festivals, National Film Development Corporation, Central Board of Film Certification, Childrens Film society etc.
The Indian press, is predominantly in private hands. News agencies like Press Trust of India, United News of India, Hindustan Samachar and Samachar Bharati, form the major sources for disseminating information to the public.
Besides the government agencies, Media companies, industrial houses and start-ups backed by venture money are all launching newspapers, magazines and television channels. Some of the reputed media companies in India are - Times Group which owns Indiatimes, Filmfare, Planet M, Times of India and many other brands, Adlabs, Zee telefilms, UTV, Nimbus Communications, Sahara Group, Mukta Arts, News Corporation, Sony, Walt Disney, Sun Network, BMG, Universal, The Indian Express, Manorama etc. In the film industry, technical jobs include story and script writing for film and television, copywriting for advertisements, cinematography, photography, Sound mixing and recording, direction of films and promotional ventures etc.
Advertising industry is another major employer for media professionals. Some of the top advertising companies in India include O & M (Ogilvy & Mather), J Walter Thompson, Mudra Communication Pvt. Ltd., FCB Ulka Advertising Ltd., Mc-Cann Erickson India Ltd., RK Swamy Advertising Ltd., Leo Burnett India Pvt. Ltd. and Contract Advertising India Ltd.
Indian media and entertainment industry is one of the fastest growing in the world and has the largest output by any media industry in the world. Raised regulations, quality content development, competitive pricing, increased consumer base and significant marketing, creative use of technology and work effectiveness are driving the growth of this industry. Many media companies in India have grown up speedily and are recruiting newer and younger talent for increased efficiency and creativity. The challenges and scope for growth for those who decide to make a career for themselves in the field of media and entertainment are varied and endless.