Careers in Fashion Journalism

Careers in Fashion Journalism


Anything and everything written about fashion and fashion related activities can be termed as fashion journalism. It constitutes a wide range of activities, right from writing and editing stories and articles to styling photo shoots and researching the current and future trends of fashion, along with public relations, interviewing, and designing. With the rising growth and popularity of the Indian fashion industry in global trends as well as in the home front, fashion journalists have created a niche for themselves as fashionistas who can review and report on the emerging fashion trends. To become a good fashion journalist, fashion critic, or fashion reporter, one needs to be imaginative, inventive, organized, and should possess excellent abilities to look beyond one’s personal experiences and understand fashion in a more wider and diverse context. One needs to acquire the knowledge about the techniques of news gathering and reporting with emphasis on expressing ideas and impressions.


Career Prospects


The job of a fashion journalist is to write about anything related to brands and styles, fashion trends, and reviewing and covering events. With the right terminology, trends, fabrics, and styles and how to write about fashion, fashion journalists can do wonders in this field. Most techniques can be learned by assisting other fashion designers, photographers, etc. As a fashion journalist, one can choose to work as a freelancer or as a staff writer in a publication house. Several career pathways are available in this field, depending upon the strengths and interests of individuals and the publications which hire fashion journalists. Here, one is not restricted to work for only glamorous fashion magazines. An individual can seek employment in fashion critique and commentary programs on the television and Internet. Besides, they can try their hand at reviewing and reporting about the latest fashion on the ramp and red carpet.