One of the biggest changes to come with the evolution of new media has been the proliferation of blogs and bloggers. As blogs on seemingly every conceivable topic have been launched, media outlets began publishing more and more of them. Now established media outlets -- magazines, newspapers, TV stations, etc. -- are hiring bloggers and launching blogs.
Bloggers, in many ways, are a cross between reporters and op-ed columnists. What largely distinguishes blogging from regular reporting is that bloggers are often citing information second-hand -- the amount of original reporting bloggers do varies -- and they are injecting more opinion into their pieces, or posts. Bloggers are, more often than not, pulling original reporting from other sources and then commenting on it. (This site, for example, features a blog about media careers on its homepage. And, on that blog, I'm culling stories and information about the media world, from other sources, and commenting on it.)
While many of the blogs launched by papers and magazines rely on staff editors for their content, the expansion of the blogosphere has created a crop of new jobs in the media world. And, as more and more content migrates to the web, companies are increasingly looking to hire people to blog and write original online stories.
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