Art direction is one of the most promising career options today, considering the size of the entertainment industry in India. Proliferation of satellite TV channels, stage shows, drama, and theatre, along with feature films have thrown up limitless opportunities in the field of art direction. The job profile consists of an exhaustive list, such as selecting the right location, conceiving visuals in 3D, working in close co-ordination with the film director, cinematographer, and costume designer to develop the feel and look of each frame to supervise the decoration and sticking to the budget allocation.
Career Prospects
Art directors have multiple career opportunities. They can work with production houses and advertising agencies for directing feature films, TV serials and programmes, reality shows, and ad campaigns. Art directors can also excel in theatre and drama. They can work with various government departments apart from the public broadcasters in directing specific programmes pertaining to that department. Lucrative employment opportunities in media houses, particularly electronics media, are available in plenty. For a fresh graduate, it is best to start working under an established art designer and pick up tricks of the trade during the course of the job.
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