A web producer is a hybrid position that combines aspects of journalism, design and marketing. Web producers are responsible for driving traffic to web pages and, more than simply the look of a website, web producers need to focus on the user experience. This means deciding how content is presented. Should, for example, the content appear as an article? As a poll? In video form? To that end, web producers need to know the most effective way for users to interact with a site. Some web producers may have more of a technical role, while others may be more heavily involved in the creation of content. How much content a web producer creates varies from position to position.
Become a Web Producer
Web producers can come from a variety of backgrounds and usually either hail from a design/technical background or a content background. There’s no specific degree that’s needed for a job as a web producer -- the career itself isn’t that old – and most employers will look to see you have a college diploma and the requisite experience. In general a web producer needs to be as comfortable editing and creating content as they are with web production and maintenance.
Skills to Become a Web Producer
Not only will you need solid writing skills to become a web producer, you’ll also need to be very comfortable creating content for the Web. To that end you will probably need to know certain programs, like Flash, HTML and others, in addition to being able to demonstrate your ability to drive traffic to a site. Also, since web producers need to be able to measure the traffic coming to a site, you’ll also need to be comfortable tracking and digesting web metrics.
Become a Web Producer
Web producers can come from a variety of backgrounds and usually either hail from a design/technical background or a content background. There’s no specific degree that’s needed for a job as a web producer -- the career itself isn’t that old – and most employers will look to see you have a college diploma and the requisite experience. In general a web producer needs to be as comfortable editing and creating content as they are with web production and maintenance.
Skills to Become a Web Producer
Not only will you need solid writing skills to become a web producer, you’ll also need to be very comfortable creating content for the Web. To that end you will probably need to know certain programs, like Flash, HTML and others, in addition to being able to demonstrate your ability to drive traffic to a site. Also, since web producers need to be able to measure the traffic coming to a site, you’ll also need to be comfortable tracking and digesting web metrics.
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