If you think
that finding the most effective ways to make good money in the music industry
is "wrong", then do not bother reading this article.
Now if you
are still reading-good. In this article, I am going to talk about different
ways that you can effectively achieve great success while working in the music
industry. This includes being able to make a stable living from your music
career and(if you Act on the given advice) making much more money than the
average musician.
Most
musicians seek to "make it" in the music industry but have a high
degree of uncertainty when it comes to the idea of making A Lot of money and
supporting themselves through their music career. This causes them to push away
their ultimate desire of a career in music in order to work in a
"stable" job outside of the musical industry (that they usually
hate). Unfortunately, these musicians end up working full time in their day jobs
and experience great frustration as they realize that they are wasting their
musical potential. This is something I see All The Time as a music career
mentor.
In truth,
achieving great financial success while working on your music career is not as
difficult as you might think. In addition, you don’t need to be a big time
rock star to make good money in the music business. However, in order to become
financially free in your music career, you will need to take a very different
approach than the one that is taken by most musicians. You will need to
approach your music career as both a "musical artist" and as a
businessman (or woman). You must run your career as a business, where your
primary goal is to add as much value as possible to your fans, other bands,
music company officials, and other people in the business of music.
The reason
why so many musicians do not make much money with music is because they are not
aware that music is a business (and needs to be treated as such). These people
fail because they are not mentally ready to achieve great things in the music
industry. Find out how ready you are to reach success in the music industry by
taking this short assessment on how to pursue a career in music. Important:
Finish this assessment first, before reading the rest of this article.
Besides not
being prepared to achieve success in the business side of music, many musicians
fail to make a decent income in their careers because they make the following
mistakes:
Not Taking
The Time To Set Up Various Music Related Sources Of Income
It is common
for musicians to treat their music career in the same manner that they have
treated any other job that they have had. They expect a single paycheck at the
end of an established period of time from doing a "single" activity.
Unfortunately, this approach will not help you to achieve financial success in
the music business. In order to make a good living in your music career, you
must stop thinking from the mindset of obtaining a single sum of money as your
main goal. Instead, you must work to build many different sources of musical
income that go into your bank account on an ongoing, residual basis. By taking
this approach, it becomes much easier to make a lot of money from music. In
fact, musicians who use this method will save themselves time as well (because
they do not have to continually work to get a paycheck). This enables them to
have more freedom to pursue things such as writing music, touring and
performing, or recording in the studio. In the end, it is important to have
income coming in from both your active efforts and your past efforts that you
already took the time to set up (that continue to make you money).
Additionally, by approaching your music career in this manner, you will feel
much more stable since you will not be dependent on any single source of income
to pay your bills.
Not Working
To Continually Add Value To Others In The Music Business
There is one
very important concept to understand if you are going to pursue a career in
music. Whether you are a touring musician, music teacher, producer, session
player, songwriter, or are involved in any other occupation, the people who
will pay you money to work with you will need to have a reason to pick you from
the thousands of other musicians following the same path. At first, this may
seem pretty hopeless, but in reality the amount of competition you face is not
a major factor. Why is this? Fact is, most musicians are too busy focusing on
their musical skills while not focusing on building as much "value"
around themselves as possible. Your musical skills (no matter how great they
may be) is only one element of "value". The other elements (that most
musicians do not focus on) include your work ethic, temperament, business savvy
and reliability just to name a few. To make yourself the absolute best choice
to work together with a music company, you must work to build up a massive
amount of value so that any of the musicians competing against you will pale in
comparison. This means that when a music company considers working with you, it
must be obvious that there is no other choice.
Right now
you may be thinking that this is a simple concept to understand (and you are
right). However, in spite of this, the overwhelming majority of musicians do
not take action to do this in their music careers on a daily basis. To see if
you are taking the necessary amount of action in this area of your music
career, fill out this quick survey about how to build value in the music
industry. As long as you have the ability to continually add high amounts of
value for anyone in the music business, you will have great potential to make a
lot of money. It is for this reason that I train all of the musicians in my
music industry mentoring program to develop a mindset for adding value within
everything they do.
Not Taking
The Time To Identify Your Market
Once you
have become familiar with the value you have to give to the music industry, you
will you need to find and identify the people who you will give value to. For
example, imagine that you were about to release your newest record. Who are the
people (fans) that would be waiting to buy your new music? Do you have a way to
quickly and easily contact these people? If not, what action are you taking
right now to build a list of your potential customers? Now imagine that you
were a session musician. Do you have an organized list of all your potential
customers/business partners such as musicians, recording studios, or bands?
What are you going to do today to get in touch with these people and show them
how you can help them with your skills and talents?
One of the
most common mistakes made by musicians is that they spend the time to create an
album, increase their musical skills, or work in another area of the music
industry, but when it comes time to receive the payoff for their hard work,
they have great difficulty making any money. This happens because they have not
taken the time to build a database of customers who are ready and willing to
pay for the value that the musician is offering. Since this is such a common
issue, I have made this one of my main areas of focus while mentoring the
musicians in my Music Careers Mentoring Program.
Additionally,
musicians will make the mistake of assuming that once they are signed with a music
company that the company will take all the responsibility to further their
career. This is not true. The fact is, YOU are the one who will need to take
initiative in your music career in order to promote yourself and make a better
living. Work on building your own list of customers and fans so that you are
the one in control of this aspect of your career. This can be used as a great
tool to improve negotiations with future music business partners to make more
money for you (and for everyone else involved).
Not Knowing
Your Goals And Not Having A Plan To Reach Them
To earn more
money in your music career, you must set specific goals and have a strategy in
place for reaching them. Don’t simply have vague ideas of wanting to be a
professional musician. Instead, you must focus on what you want out of music.
To get started, answer the questions below:
What do you
want your annual music career income to be?
What are the
various sources of income that will allow you to reach your goal in question
#1?
What action
must you take in order to create these sources of income? (learn more about how
to set up multiple streams of income in this music career planning article.)
What is
every possible way that you can add high levels of value to each interaction you
have in the music business?
What is
every possible way that you can eliminate risk for other people in the music
business?
Once you
have answered each of the questions above, you must make every step in your
music career go toward the specific goals you have determined for yourself.
The majority
of musicians struggle to identify exactly "what" they must do to get
their desired results in the music industry. Additionally, once they know
"what" to do, they struggle to understand "how" to use this
knowledge effectively. If you are in this same situation, the best action that
you can take is to find a great mentor who can train you to achieve success in
your music career and make a lot of money in the music industry. By doing this,
you will avoid wasting your time and effort on the same frustrating mistakes
that other musicians make.
Confusing
"Being Popular" With "Earning A Lot Of Money In The Music
Industry"
You don’t
need to be touring in an internationally known rock band in order to make a
great living in your music career. The reality is that even some famous bands
include band members who are working regular jobs to make a living. It is
important to understand this point so that you can place priorities on
achieving your goals in the most effective way possible. Obviously there are
musicians who have achieved both popularity and great financial stability,
however you should prioritize your efforts to reach your goals in the most
effective way possible.
Ending
Thoughts
There are
many musicians who view the music business as "deceptive" or
"wrong" because it involves making money from one’s passion rather
than giving it away for free. These people likely spend their time focusing on
songwriting skills or improving their abilities on their instrument. Although
these are important things to work on, it is also critical to focus on
improving your "music business skills" if you want to earn enough
money from music without needing a day job just to get by.
Even though
there is no way to predict (in a single article) the specific path you must
take to make a great living in the music industry, if you avoid the mistakes
mentioned here you will be much more likely to achieve financial freedom in
your music career. The good news is that when you do start making a stable
living as a professional musician, you will be able to spend more time on that
which drew you to the music industry in the first place: making music.
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