If you've ever heard music in a commercial, and said to yourself, "I can do better than that!" then, here is your chance to get into the lucrative career of being a jingle writer.
A Jingle Writer Defined
Someone who is a lyricist, composer, songwriter that writes music for radio and television commercials. They have to be skilled in all styles of music, must be an expert who can compose in the shortest times possible. Someone hires them and they must compose the song exactly as their client wishes them to. That means, you really have no room to show off your artistic skills. The client decides how long the piece will be, the deadline and may even tell you what lyrics they want in the jingle. The job of a jingle writer is to solve the problem of their client.
Jingles on television are usually 10, 15, or 30 seconds long. Radio jingles are 30-60 seconds long. Some jingles will include an instrumental for a voice-over, or it could be a mixture of singing and a voice-over part.
Modern technology has saved advertisers a lot of money, by shortening the air time that a jingle gets. A while ago, when you sold a jingle, it stayed on air longer. Today advertisers change their campaign a lot, so the amount of time a jingle is used is about 13 to over 20 weeks, or less if the jingle is only used for a particular season on radio and television.
On a positive note, because of technology, creating jingles are done much faster, and it is more simple. In the beginning, there were just a few people making a lot of money, now there is much more competition. If you want to be a jingle writer, expect to work for hours including your weekends.
Just because you write a jingle, doesn't mean that it will get sold. You also can sell something and the agency won't pay you. There is no organization that supports jingle writers.
How To Be A Successful Jingle Writer
The only way to be a successful jingle writer without working too hard at it, is to find a talent agency to represent you. When you have an agent, that agent will help you find the work that you are looking for. Chances are, if it is a popular agency, your jingles will be something you'll be quite proud of to have on your resume. Here are a few good talent agencies. Good luck!